INTRODUCTION TO DIGITAL MARKETING

Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, including attracting customers via email, content marketing, search platform, social media and more.

 

 

Need of Digital Marketing
• Digital marketing helps businesses stay a step ahead of their competition.
• Digital marketing is less expensive than traditional advertising.
• Digital marketing allows businesses to monitor their brand.
• Digital marketing builds brand recognition.
• Digital marketing delivers analytics.
• Digital marketing is less expensive than traditional advertising.

Difference between Traditional and Digital Marketing
TRADITIONAL MARKETING
Traditional marketing is the marketing which existed before the internet took over the world of communication. Traditional marketing practices include marketing through the following mediums:
• Print media
• Broadcast media
• Direct mail
• Referral
• Outdoor

 

 

 

 

DIGITAL MARKETING
As long as technology is evolving, digital marketing continues to grow. Digital marketing includes social media mentions, websites, banner ads and YouTube videos. Digital marketing methods include using the following platforms:
• Email Marketing
• SEO (Search Engine Optimisation)
• PPC (Pay Per Click)
• Social Media
• Online Advertising
• Text Messaging

Traffic Acquisition Channels
Acquisition refers to the channels that site visits come through to get to your site, or how your visits are acquired.
 SEARCH ENGINE: A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN.

 

 

 

 

 SOCIAL MEDIA: Social media marketing (SMM) is a form of internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to techniques that target social networks and applications to spread brand awareness or promote particular products.

 

 

Email Marketing
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.

 

 

Display Advertising
Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform. It is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics.

Affiliate Marketing
Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction. It is the process of earning a commission by promoting another company’s product.

Mobile Marketing
Mobile marketing is a way to promote products or services through mobile devices. It is similar to internet marketing where marketers need user in order to provide services and advertising their products.

 

 

Website
A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Notable examples are wikipedia.org, google.com and amazon.com

 

 

Digital Marketing Framework

 

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